The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing

The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to locate the most sustainable and lightest packaging probable when retaining the posh aura from the franchise and its special blend of whiskies, which include things like ultra-uncommon Oban, Brora, Royal Lochnagar, and several ghost distilleries.

The end result saw glass currently being hand-blown right into a teardrop condition. For the first time inside the model’s record, the iconic square Johnnie Walker bottle has become reformed. 

Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the idea from the spear for glass—specifically for firms wishing to market in Europe.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a examination-and-master model, coming up with and Checking out with out limitation and imagining what the future of light-weight luxurious packaging could convey.

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The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s motivation to innovation, with hopes that the bottom-breaking style could inspire the greater high-class, lightweight, and lower-carbon whisky bottles of tomorrow.

As well as external glass makers, the manufacturer rethought all areas of how the bottle is created, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time at any time, meant reforming the long-lasting Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra is definitely the brand’s lightest 70cl Scotch whisky glass bottle thus far also to the best on the model’s understanding and analysis, the globe’s lightest 70cl Scotch whisky glass bottle2 . The look takes bold strides and dares to experiment using a recognised paradigm of luxurious.  

Designed by way of a check-and-discover design with external glass makers, this mild-weight bottle features a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the way forward for light-weight, and assists uncover new choices for lighter, decreased carbon packaging options.

“We didn’t know very well what we had been heading to have the ability to obtain after we got down to push the boundaries of luxury, and the result is something which quite a few said wouldn't be feasible. 

Diageo has mentioned which the “Beforehand claimed more info ‘lightest weight scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In combination with this, Diageo has declared that a royalty-absolutely free license to your patent might be made available to anyone who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “In lieu of maintain this new information close to our upper body, we’re enthusiastic to be offering a royalty-free licence to our granted British isles patent to the globe.

Reported program aims to lessen the bodyweight of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, the two concerning creation and transportation. 

In whisky packaging, luxurious usually implies significant—think thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker really wants to upend that wondering and embrace the Idea that lithe is luxurious.

Sure—this collectible edition may be ordered online and transported securely towards your doorway with signature confirmation.

Liquid Gentle enveloped people inside of a mesmerizing interaction of sunshine and shadow, with going light-weight passing through glass forms and projecting sophisticated patterns onto white partitions.

And this, for The 1st time in Diageo’s heritage, a license to our patent for gentle-fat glass beverage containers is going to be presented on the royalty-totally free basis to all as a means to stimulate progress in the broader marketplace.